NEW YORK, July 23, 2018 /PRNewswire/ -- Advanced health care data analytics company 81qd announced today the appointmentof Susan Abedi as Executive Vice President, Commercial Solutions. The Commercial Solutions team focuses on developing robust, analytics-driven solutions tailored to clients' specific market challenges and brand needs, and
"The health care industry is as competitive as it is unpredictable, which has made analytics evolve from 'valuable' to 'essential,'" says Bob Gabruk, managing director of 81qd. "When timing is everything, there is no room for error. Applying analytics elevates marketing to a science: It helps determine the best opportunities to increase efficiency, identifies clinical leaders who shape prescribing behavior within communities, and tracks industry trends to enable more agile promotional strategies and tactics. Susan's proven track record in developing customer-centric solutions for biopharmaceutical companies defines the ambitious creative strategy of 81qd."
Prior to joining 81qd, Susan was a senior principal within the consulting services arm of IQVIA (formerly QuintilesIMS), where she advised life science leaders on critical business issues throughout the product life cycle, with a focus on optimizing marketing and market access strategy across therapeutic areas. Susan has more than 16 years of experience developing commercial strategies, building multistakeholder value propositions, and improving customer engagement. A 2016 Healthcare Businesswomen's Association Rising Star, Susan has been a key speaker at a number of industry conferences, and her insights and market perspectives have been published in multiple white papers and articles. Susan holds a BA in chemistry from Smith College and an MS in health policy and management from the Harvard School of Public Health.
81qd, an advanced health care data analytics company, provides life sciences organizations with customized, cost-effective solutions designed to maximize their brands' commercial potential through all stages of product development and commercialization. For more information, visit http://www.81qd.com.
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