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5 Seniors Win $2,500 Dakim BrainFitness System to Fight Alzheimer's

Wednesday, December 16, 2009 Press Release
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SANTA MONICA, Calif., Dec. 15 Dakim, Inc. and Alzheimer's Weekly today announced the winners of the 'Give Thanks for Loved Ones' Brain Health Contest, designed to help five seniors in their fight to combat the symptoms of dementia and Alzheimer's disease. All five winners will receive a $2,500 Dakim BrainFitness System, the first product designed specifically to help seniors preserve their brain health and the most widely adopted product of its kind in senior living communities across the country.
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The contest, held to coincide with both Thanksgiving and Alzheimer's Awareness Month, asked friends and family to nominate loved ones with the most compelling reasons to adopt a dementia-fighting routine.
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The winners include a woman who was diagnosed with early-onset Alzheimer's at 58 after seeing her mother lose a 13-year battle with the disease, another Alzheimer's sufferer who used to care for the elderly as a nursing assistant, a woman recently diagnosed with Alzheimer's who cries because she knows she is deteriorating, a man who started to show signs of dementia in 2003 when he could not find his brother's home, and a woman with four close relatives who suffered from dementia who is seeking strategies to avoid the same fate. The winners are:

"We all know that one senior is diagnosed with Alzheimer's disease every 70 seconds, but the nominations we received brought those numbers to life. The human toll is devastating," said Dakim CEO Dan Michel, whose father also suffered from Alzheimer's. "Our goal with this contest is to equip the winners with an enjoyable means of getting a daily or near-daily brain workout that can help them fight back by building a cognitive reserve of neurons and synapses that may help compensate for brain aging."

Each compact and portable Dakim touchscreen-based unit comes pre-loaded with entertaining multimedia brain games with the look and feel of a TV game show. Activities are played in 20-minute sessions that exercise short- as well as long-term memory, critical thinking, visuospatial orientation, calculation and language for a thorough brain workout. Answers are given simply by touching the screen, with no keyboard or mouse required.

The system offers different activities designed for users ranging from normal brain function to moderate dementia. It also self-adjusts in real time based on user performance, increasing or decreasing difficulty levels within a given exercise, and automatically updates activities online every few days to keep users engaged.

The Dakim approach is based on 20 years of medical research demonstrating that consistent, long-term cognitive stimulation can help reduce the risk of developing dementia by as much as 63%.

About Dakim, Inc.

Dakim, Inc. is the leading provider of brain fitness programs that provide rigorous cognitive stimulation to help reduce the risk of memory loss and dementia as well as expedite the process of regaining cognitive function after a stroke or traumatic brain injury. The company's flagship product, Dakim BrainFitness, is an entertaining multimedia touchscreen-based system that is the #1 brain training program in the senior living market because of its innovative format and ability to be used with virtually no caregiver assistance. The system is also sold for home users. The company is headquartered in Santa Monica, CA. For more information, visit www.dakim.com.

About Alzheimer's Weekly

Alzheimer's Weekly is dedicated to providing information and services for the community of people affected by dementias such as Alzheimer's, both personally and professionally. Every week the site consolidates the latest in prevention, treatment, research and caregiving news. It also offers online support groups, discussions and links to relevant information. For more information, visit www.alzheimersweekly.com.

-- Connie Martin, 78, of Weare, NH - nominated by her daughter, Valerie Breton. -- John Flores, 82, of Orlando, FL - nominated by his daughter, Yvonne Flores Montalvo. -- Beatrice Stubblefield, 73, of San Antonio, TX - nominated by her daughter, Lisa Guerrero. -- Rhonda Rinker, 59, of Midlothian, VA - nominated by her husband, Ronald Rinker. -- Galene Axelson, 68, of Redmond, OR - nominated by her husband, David Axelson.

SOURCE Dakim, Inc.
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