24 Hour Fitness Chooses MicroStrategy for Enhanced Enterprise Reporting and Analysis

Friday, November 7, 2008 General News
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MCLEAN, Va., Nov. 6 MicroStrategy(R)Incorporated (Nasdaq: MSTR), a leading worldwide provider of businessintelligence (BI) software, today announced that 24 Hour Fitness has selectedthe MicroStrategy Business Intelligence Platform(TM) for enterprise-widereporting and analysis. 24 Hour Fitness is the largest fitness club chain inthe US.

24 Hour Fitness selected MicroStrategy for reporting on and analyzing awide range of key performance indicators for its 425 clubs across the US.Club managers, field management, and corporate management will useMicroStrategy to gain greater insights into club traffic, member preferences,and sales and financial data to help them make more informed decisions.MicroStrategy was selected for its data and user scalability, broad range ofreporting features and functionality, and excellent query performance.

"We evaluated several business intelligence products and we were impressedwith MicroStrategy's scalability for large amounts of data, ease-of-use, androbust reporting capabilities," said Bill Donohue, SVP and Chief InformationOfficer for 24 Hour Fitness. "With MicroStrategy, our employees will havegreater insights into critical business performance data that was previouslyunavailable. They will also rely on automated e-mail delivery of reports fortimely decision making."

"24 Hour Fitness is a valued new customer and we are delighted that itselected MicroStrategy to support its growing business intelligenceapplications," said MicroStrategy's COO Sanju Bansal. "MicroStrategy'stechnology is well-suited for companies with large amounts of data to helpthem gain a comprehensive view of their business, enhance customer service,and improve operational efficiencies."

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, aninnovative leader in the health and fitness industry, serves more than 3million members in over 425 clubs worldwide. Founded in 1983 as a one-cluboperation, 24 Hour Fitness pioneered the concept of making fitness accessible,affordable and a way of life for everyone. 24 Hour Fitness has partnered withsuperstar athletes and celebrities like Magic Johnson, Andre Agassi, LanceArmstrong, Shaquille O'Neal, Jackie Chan, Yao Ming and Derek Jeter to openco-branded clubs around the world. The company demonstrates its leadershipthrough sponsorships like that of the U.S. Olympic Team and a commitment tothe community through various charitable and in-kind donations. In addition,24 Hour Fitness enjoys strategic partnerships with major consumer brands likeCoca-Cola and Nike, and for five seasons has partnered with NBC's popularreality TV show, The Biggest Loser. Please call 1-800-224-0240 or visitwww.24HourFitness.com for more information and to find the location nearestyou.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence(BI) technology. MicroStrategy provides integrated reporting, analysis, andmonitoring software that helps leading organizations worldwide make betterbusiness decisions every day. Companies choose MicroStrategy for its advancedtechnical capabilities, sophisticated analytics, and superior data and userscalability. More information about MicroStrategy (Nasdaq: MSTR) is availableat www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are eithertrademarks or registered trademarks of MicroStrategy Incorporated in theUnited States and certain other countries. Other product and company namesmentioned herein may be the trademarks of their respective owners.Contact: Wende Cover MicroStrategy Incorporated 703-770-1646 wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

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