1800mattress.com: 72% of Kids Getting Sleep System Upgrade

Friday, August 31, 2007 General News
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LONG ISLAND CITY, N.Y., Aug. 30 A survey of 4,700 callerswho called the 1800mattress.com call center in late July and have school-agechildren who sleep at home or in dormitories revealed that a staggering 72-percent were buying bedding products for their offspring as part of theirBack-to-School shopping. The significance of the news is that the Back-to-School period could now match the late summer "moving" market as the mostpopular shopping season for bedding products.

"The idea of letting my daughter sleep on one of those grimy dormmattresses that who knows who slept on was repulsive to me," said one callerfrom Long Island. Another caller from the Upper Westside of Manhattan said, "Ipay almost $40,000 a year to send my son to one of the finest elementaryschools in the country and to think he is sleeping on a hand-me-down bed justdidn't seem right. His new backpack probably cost more than his mattress did?"

"I think we are seeing the trickledown effect of consumer acceptance thata good night's sleep improves performance and overall health. Parents boughtinto the concept years ago, and now want to share a better night's sleep withtheir children," said 1800mattress.com Senior Vice President of Merchandisingand Retail John O'Connell.

O'Connell said that "affordability" also made it attractive for parents toupgrade a child's sleep environment.

"For less than $150 you can add things like a mattress topper or a goodquality mattress protector. For $250 to $300 you can get a quality futon, andfor $299 or $399 a nice quality twin mattress. The modest pricing is helpfulto parents looking to help their kids," he added.

This Back-To-School season, 1800mattress.com's 104 showrooms, call centerand internet operations will focus on helping parents make the right selectionto assure their children get a comfortable and restorative night's sleep. Sometips consumers can follow:

Founded in 1976, 1800mattress.com is the leading national multi-channel(internet, call center and showrooms) retailer of mattresses, box springs andbedding products. It features products by Sealy, Serta, Simmons, Tempurpedic,and King Koil among others from its 30 beds and mattress menu, includingcustom sizes, futons, and adjustable and organic beds. Its award winningcustomer service is well chronicled in thousands of media articles and books.The company was also the first mattress retailer to introduce a two-hourdelivery window, and fast national and international delivery of its products.Its business-to-business sales division supplies schools, hospitals, hotelsand other institutions. For more information, please visithttp://www.1800mattress.com.-- Make sure you are choosing a mattress that has good back support as well as your desired surface feel, or level of comfort. -- Remember that the higher the number of coils and the thicker the padding, the better the mattress quality. -- Keep height and weight in mind. If your child is taller or heavier, pick a mattress that will have support features in the right parts of the bed for their body specifications. -- If your child suffers from back pain or posture issues, consider models with visco-elastic memory foam to reduce pressure points. The memory foam allows the neck and spine to be aligned by responding to body temperature and weight for optimal support. -- When you research mattress purchases, be sure to have the person sleeping on the product wear comfortable clothing and use a pillow similar to one at home. -- Test the new bed at home for several nights. A reputable dealer will have a comfort exchange policy allowing you to try your bed at home for several weeks, or allow you to exchange it for another model.

SOURCE 1800mattress.com

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