As a general convention, issues are discussed when people start questioning the traditions being followed for long, or show an increased interest in it. The same has happened with the idea of breastfeeding. As a rule, mothers breastfed their infants for a year and sometimes longer, till the birth of the second child. But these days, due to paucity of time and as a matter of convenience, some mothers choose to shift to powdered, bottled milk as a substitute for breast milk. The crux of the matter here is to popularise breast milk simply because there is just no substitute that can be available for it.