Culture has a huge impact on creativity, although individualist and collectivist cultures were on nearly equal footing regarding the quality of the creative output, suggested a study.
The research from Concordia University showed that those from individualist societies generate a greater number of ideas as compared to their collectivist counterparts.
AdvertisementGad Saad, professor at Concordia's John Molson School of Business, said that the individualists came up with many more ideas and they also uttered more negative statements but they also displayed greater overconfidence.
When it came to the quality of ideas produced, the collectivists scored marginally higher than the individualists.
Studies like this one are instrumental in understanding cultural differences that increasingly arise as the globe's economic centre of gravity shifts towards East Asia.
The study is published in the Journal of Business Research.
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