Medindia

X

Your Culture is Responsible for Your Creativity

by Himabindu Venkatakrishnan on  January 28, 2015 at 10:44 PM Lifestyle News   - G J E 4
Culture has a huge impact on creativity, although individualist and collectivist cultures were on nearly equal footing regarding the quality of the creative output, suggested a study.
 Your Culture is Responsible for Your Creativity
Your Culture is Responsible for Your Creativity
Advertisement

The research from Concordia University showed that those from individualist societies generate a greater number of ideas as compared to their collectivist counterparts.

Advertisement
Gad Saad, professor at Concordia's John Molson School of Business, said that the individualists came up with many more ideas and they also uttered more negative statements but they also displayed greater overconfidence.

When it came to the quality of ideas produced, the collectivists scored marginally higher than the individualists.

Studies like this one are instrumental in understanding cultural differences that increasingly arise as the globe's economic centre of gravity shifts towards East Asia.

The study is published in the Journal of Business Research.

Source: ANI
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like

Advertisement
View All