Pope Francis and President Barack Obama have topped the list of most influential world leaders on Twitter.
According to a new survey by global public relations and communications firm Burson-Marsteller, Obama was among the world leaders who engage in 'twiplomacy,' the use of Twitter for diplomatic relations.
AdvertisementThe survey found that Pope Francis was however the most influential on Twitter, the Sydney Morning Herald reports.
It found that more than three-quarters of world leaders are on Twitter and everyone wants to keep up with the thoughts and activities of Obama, who has more than 34.5 million followers.
The study found that Pope Francis was the most influential, based on the number of times people share his tweets, an average of 11,000 retweets per message on his Spanish-language account, the report added.