A new survey has found that women spend nearly one full year of their lives worrying about their weight and the amount of calories they consumed.
The survey was commissioned by soft drinks specialists SodaStream which found that an average female talked about dieting for at least 21 minutes every day, which equates to around 355 days of a 67 year old adult lifespan.
Men too were not far behind with an average male spending 18 minutes of a day, or 304 days of his life, thinking about weight while 38 percent of men admitted to checking out dietary information on the backs of packets.
Majority of the participants revealed that they wanted to lose weight in order to keep their loved ones happy with over 38 percent stating that they were looking to slim down in order to please their partners while around 10 percent said that they wanted to be as slim as their friends.
"Counting calories is a part of modern day life and our research shows Brits are obsessed with watching their weight. It's important to offer people choice as part of a well-balanced die", SodaStream's Fiona Hope said.