Most women believe they look five years younger than their actual age - and begin to look old at 46, revealed a recent poll that surveyed 2,000 women who were between 30 and 60 of age.
The poll was conducted for Lancome Advanced Genefique UK and Ireland, whose general manager Victoria Campbell said, "women judge themselves by their "face age" - or how old others think they look and there was no reason they shouldn't go on enjoying their looks well into their seventies."
British actress Helen Mirren, 68, was a most admired celebrity for her youthful appearance, followed by comedian Joanna Lumley, 68, Pretty Woman star Julia Roberts, 46, and singing sensation Lulu, 65. Italian, French and Scandinavian women were also considered more likely to retain a youthful appearance. Women from Russia, Germany and Ireland scored the lowest.
From the survey, 60 percent of women said "it does not hurt to try to slow down the ageing process". Nine percent said they would try anything to slow down the ageing process, with the remaining 30 percent happy to "embrace" growing old. Fifty percent of the participants admitted to being worried about their public appearance and others thought about how they looked.
The study also found that most women believe that they started looking old when they were 46, with 10 percent saying they were worried from their 20s and 30 percent from their 30s. Only 1 percent thought that their facial appearance accurately reflected their age.
Seventy-five percent of women surveyed believed they looked younger because of their skin quality, for which they give credit to the huge variety of skincare and anti-aging products that have entered the market. Increasingly, it seems that the television adverts promising effects, have influenced the purchase decisions of middle-age women who are turning to regular moisturizing and serum usage in order to keep their youthful looking skin and delay the aging process.
The women participants said regular haircuts, daily exercise and cleansing, toning and moisturizing, good eye cream and completely avoid smoking were also crucial in the fight against ageing. They also added that a glass of wine during the weekend, surrounding themselves with young people and having well-behaved children were among factors which kept them looking young.
Campbell said, "Our research gives a fascinating insight into just what it is women think helps them stay young. Interestingly, our research also shows British women over the age of 50 are more confident than ever in their appearance which is great news."
Nearly half of respondents said they spent up to £60 a year on cosmetics which they hoped would make them look younger, 38 percent spend between £60 and £150 and 12 percent spent between £150 and £250. Three percent of women said they spent more than £250 a year on skincare products aimed at beating the clock.