This is a good study that offers a piece of advice for women about getting gifts from their husband, not just anything but something they have really craved for.
For those who are disappointed about always getting less than what they expect, this study suggests women to explicitly ask for what they want without mincing words.
If men are expected to read women's minds, then it's going to be a long journey of disappointment.
The recent study found that women's attitude to expensive gifts had a bearing on partners' attitude to spending and if the women were thrifty, then the partner eventually chooses pocket friendly stuff.
'Despite that fact that a wife may have strong attitudes about restrained spending, when faced with the temptation of buying that luxury for herself, internal conflict can occur and the impulsive self may dominate. As such, every effort should be made to increase the romanticism to consumers in luxury goods.'