Maker of a new 'magic patch' claims that you may now have a stomach as well-defined as Jessica Ennis's without putting in hours of training.
Ennis won gold for Britain in the heptathlon event at the 2012 London Olympic Games on Saturday, but it's her super-toned stomach that has everyone talking.
The 26-year-old athlete's abs was voted the most desirable in Britain in a recent poll.
The makers of the Comfort Zone body strategist + abdomen patch claim that the product can help you on your way to doing just that, giving you a flatter abdomen in just a month.
Made up of suaeda maritime, which breaks down compound fats and lipids in the abdomen area, the patch is designed to combat fat using hydrogel technology and self-heating action, the Daily Mail reported.
The body strategist + abdomen patches, which cost 44.25 dollars for a pack of 6, should be applied against the stomach for one hour.
Users are recommended to apply two a week, then one patch weekly for the last two weeks. Results will apparently be intensified if used with a special gel.
The product is aimed at those hoping to touch up their bikini bodies before jetting off on holiday.
"[ comfort zone ] has everything covered for our beach fit body this Summer," Comfort Zone spokesperson Victoria Trueman said.
"The newly launched Body strategist + Abdomen Cream Gel and Patches are two innovative products that work perfectly together to tone and flatten the stomach.
"As you continue with your day to day activities, the products will be working hard to ensure that you are bikini ready in time for your holiday," she added.