Food giant McDonald seems to have set aside promises of slimmer portions and healthy meals in its menu for the introduction of a super-size version of the Big Mac, now to be made 40 percent larger than the regular Big Mac.
The super-sized burger, expected to contain at least 690 calories is being introduced as part of a World Cup promotion for the summer. Vigorous advertisements have planned for this on television.
The Latest Mac has 32 grams of fat, of which 13.82 are saturated fat. This comes to about 70 percent of the saturated fat that is recommended for a woman or child. It also contains 3.15g of salt, which is over half the salt needed by an adult, and three-quarters the limit for a child.
According to McDonald's spokesman who says 'We are not reneging on our earlier decision. This is something, which is a bit different, a bit special, for a short period. This is about offering something we know customers love and want to see.'
Professor Malcolm Law, of the Wolfson Institute of Preventive Medicine in London, has been one of the staunch lobbyists for the end to super-size portions. He says: 'The introduction of this bigger burger flies in the face of earlier promises to do away with super-size portions.
'It is entirely the wrong message to suggest that a bigger burger is a special treat. A product containing so much fat and salt must have questions about its nutritional quality.'