It is now a big global problem, the entire world is struggling against the ever expanding love of burgers and pizzas among children as opposed to traditional foods.
Eating patterns are undergoing a sea change. And the older experienced generations are worried about this fast food generation growing up.
The same fear has prompted a British heart charity to launch a poster campaign to shock children away from eating cheeseburgers, chicken nuggets and hot dogs.
The British Heart Foundation (BHF) has hired billboards around Britain to show burger and hot dog buns filled with gristle, bones and connective tissue.
The gory images are obscured by a "censored" stamp, but can be peeled back to reveal the true ingredients on the charity's website.
"Kids have lost touch with even the most basic foods and no longer understand what they are eating," said BHF Director General Peter Hollins.
The charity surveyed one thousand children and found that one in three didn't know that chips were made from potatoes.
Nearly one in ten thought chips were made mostly from oil, while others suggested eggs, flour and even apples.
The quality of food eaten by children remains a hot political topic after a high-profile campaign by television chef Jamie Oliver.
Education Secretary Ruth Kelly has pledged Ł220-million (about R2,6-billion) to help schools prepare better meals.