You should take as much care of your hair as you do of your skin, say hair experts.
Dr Zoe Draelos of Forest University explains that the outer layer of the hair - the cuticle - is readily damaged and that's what makes the hair look lifeless, dry and faded. Hair damage occurs from a range of causes - from dyeing and blow drying to environmental pollution and sun exposure. Ideally, you'd pay as much attention to your hair as you do to your skin - even though it's dead tissue and cannot, for instance, develop cancer like your skin can.
The best way to treat damaged cuticle - aside from avoiding the causes - is to use a good conditioner frequently. To strengthen brittle hair, a protein conditioner is the best option. If you intend being out in the sun, take extra care and use a leave-in conditioner containing zinc oxide. It's best to use a good sun hat - not straw, it has too many holes - to protect your hair from sun damage. Just a few moments of attention a day can really repay dividends when it comes to the appearance of your 'crowning glory'.