By suggesting matching items to generate a bigger sale, new high-tech hangers can now do the job of salesclerk.
When a jacket is lifted from a rack, an embedded sensor sends a signal to a computer and switches on a brief video showing a recommended combination, or how it looks worn by a female idol, the Japan Times reported.
AdvertisementThese so-called interactive hangers, developed by digital product firm teamLab Inc., have succeeded in whetting consumer appetite at apparel and other fashion outlets targeting youngsters in a country where consumer sentiment has been depressed for years.
"The hanger is being introduced by apparel makers who want to do something new and think how they can make stores exciting," teamLab Marketing Director Yota Nakamura said.
Currently, 12 Vanquish and other apparel brand outlets in Tokyo's major shopping districts, including Shibuya, Shinjuku and Ikebukuro, as well as in Osaka and other cities are using the sensor-embedded hangers.