The third generation phytomedicine called PhytoRelief-CC, to combat the symptoms of cough, cold and flu, has been launched by Alchem International.
PhytoRelief-CC is available in the form of chewable sugar-free lozenges. It is made up of concentrated and purified molecular extracts of turmeric, ginger and pomegranate. These nature-derived ingredients offer instant relief and cure symptoms of cough, cold and flu.
‘Anti-viral and anti-bacterial effects of the phytomedicine ‘PhytoRelief-CC’, was found effective to fight against bacteria and various strains of influenza.’
PhytoRelief-CC fights against bacteria, viruses, allergies and inflammation. It also exhibits immune-modulatory and antioxidant properties. PhytoRelief-CC has been developed by using AlchemLife's proprietary Phytoplex technology, which isolates active ingredients of a plant by preserving the natural balance and synergistic effects that are naturally present in the plant.
Raman Mehta, Founder of Alchem International, said, "PhytoRelief-CC provides quick and effective relief naturally, combining the power of traditional medicinal herbs with cutting-edge science and research. We expect a very encouraging response as there is presently no natural offering in the market that is backed by clinically proven results for the prevention and treatment of symptoms of cold, cough and flu."
Studies published in peer-reviewed international journals such as Minerva Gastroenterol Dietol
and Minerva Medica
, have shown that PhytoRelief-CC is effective to cure cold and cough, upper respiratory tract infections and mucosal lesions of the mouth and throat that are associated with Bechet's disease.
In a clinical trial, PhytoRelief-CC was found to reduce the signs and symptoms of cold and flu within two weeks, compared to the placebo. It also reduced bacterial load by 83% within three days. PhytoRelief-CC was found to exhibit effective anti-viral activity against various strains of influenza.
A strip of 10 lozenges is priced at Rs 199. PhytoRelief-CC will be distributed in phases across the country at all retail and pharmacy outlets.
Sudhir Mehra, Senior Vice President, Alchem International, said, "The product will first be made available in North India and subsequently register its presence in other parts of India."