Leading model agencies participating at the London Fashion Week have revealed that they are banning their models from using sunbeds before appearing on the catwalks this week.
Some of the biggest model agencies have signed up to the No Sunbed Policy ahead of the event which kicks off today. The agencies said that the policy was in support of Cancer Research UK's R UV UGLY campaign which is hoping to educate people on the dangers of using sunbeds.
The campaign was launched following findings of a study which revealed that a first time use of a sunbed prior to 35 years increased the risk of a deadly form of skin cancer by 75 percent
Stating that all of the agencies were concerned about the wellbeing of their models, Sarah Doukas, Managing Director of Storm Model Management, told the Daily Mail, "Supporting this campaign makes perfect sense as the wellbeing of our models is of paramount importance and we take a serious approach to their health. We do not advocate the use of sunbeds for any of our models, and recommend that they choose safer options if they require a tan, spray tans are easy to apply and can last a week."