The way in which pleasant scent plays a crucial role in altering people's perception towards others has been highlighted in a new study.
Janina Seubert, a cognitive neuroscientist said that odor pleasantness and facial attractiveness integrate into one joint emotional evaluation and this may indicate a common site of neural processing in the brain.
The study was focused on finding odor's influence on two factors- perception of facial attractiveness and cognitive task of age evaluation.
Researchers found that odor pleasantness directly influenced the judgment of facial attractiveness but provided mixed results for the age perception.
Jean-Marc Dessirier, Lead Scientist at Unilever said that these findings have intriguing implications in terms of how fragrance might help enhancing natural appearance within social groups.
The study was published in open access journal PLOS ONE.