The creators of the programme said that the start-up firm AmidRay Technologies, has launched a community Android application "Blockout Traffic", which informs people of choked traffic within a 25-30 km radius.
This is being billed as the country's "first free-and-easy traffic mobile application" for those on the move.
AdvertisementAmidRay Technologies is a start-up firm incubated at Technopark and Startup Village, Kochi, by four youngsters.
The application will display the name of the roads and locations in the users' area, indicating where there is a traffic block.
The application works with a community, called the "blockout community". Members can post accounts of traffic blocks whenever they encounter one.
"As a technology products start-up, we are keen on developing applications that serve the community as a whole," said A.K. Pratheeksha, CEO of AmidRay Technologies.
Blockout Traffic locates the exact position of a user by using the GPS in the phone. The phone should have internet connectivity in order to post blocks and get block updates.
Blockout Traffic is available in the Google play store. The application is currently available only in android platform, and can be downloaded free from http://www.amidray.com/
"We have focused on android since it has more than 50 percent of the Indian smart phone market. We are also planning to release the app in other platforms in the near future. We will be implementing soon a feature wherein the app will give automatic traffic updates to the user," said Nithin Bose, co-founder and chief technology officer at AmidRay, which has a presence in Kochi, Thiruvananthapuram and Bangalore.
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