Sony has been a respected name in consumer electronics for decades. When we think of the company we think of entertainment and a host of consumer products.
These days the firm has been bringing its expertise to other fields, including medical practice where high quality visualization is vital for successful surgical procedures.
The company claims that its medical business covers general surgery, radiology, endoscopy, ophthalmology, neurology, urology - any area that can benefit from the effective use of A/V technology.
Sony A/V technology for medical applications also goes beyond the OR. Business projectors, large screen displays and videoconferencing systems are in hospital conference rooms and lecture halls.
Robotic and pan-tilt-zoom cameras are in training and simulation areas. IP 'live' technologies can make training and education available anytime, anywhere.
Anne Bondulich, a marketing manager with Sony Surgical Products, said that as many of the products Sony offers for the medical industry have been adapted from technologies used successfully in other professional and B2B markets, as well as the consumer electronics industry - from HD and 3D to OLED and now 4K.
"This is our biggest competitive advantage: the ability to take advantage of the technology expertise that Sony has in broadcast and production, and continually make that success translate into medical. And Sony has committed significant resources to optimizing and adapting our current innovations for the medical field," said Bondulich.