A new perfume in the UK is making sweet claims of helping in weight loss by suppressing appetite. Welcome to weight loss fragrance.
Many thousands of women are making a beeline for this perfume which promises to cut appetite and activate fat-digesting enzymes.
The perfume contains Betaphroline which activates the release of B-endorphins in the skin. This causes the person to feel contented and experience a reduction in stress. This reduces the need to overeat.
There is no rock solid research yet to support the claims made by the perfume's manufacturers.
Experts caution, "We're often attracted to quick fixes that are full of great promises for little effort - we're looking for a solution. But it's important to look at the scientific claims and what scientific research is saying. There is often very little proof to support these claims. See your doctor or consult your pharmacist before you consider spending money on these things."