Watching favourite actors smoke on screen is indeed a bad influence and there is proof enough to show that smoking in movies influences smoking in real life. Impressionable minds of kids are deeply influenced by watching actors smoke.
In this respect, the latest James Bond movie, Skyfall, has delivered more tobacco impressions than any other movie in 2012.
"The movie Skyfall had over 20 smoking incidences, delivering over 840 million impressions in the U.S. alone," says Stanton A. Glantz, PhD, director of Smoke Free Movies.
Since the movie was viewed by so many teenagers and children, there is a 50% chance that viewing such scenes will influence them to try smoking in real life. The likelihood of children trying cigarettes goes up by 49% for every 500 smoking scenes a child views.
"About 44% of all adolescents smoking in the U.S. today are estimated to have been recruited by smoking in movies," says Glantz.