Smoking group Forest has branded the Public Health England's (PHE) anti-smoking campaign 'poisonous' and accused PHE of making 'exaggerated claims'.
PHE's New Year campaign advert shows roll-up cigarettes made of rotting human flesh. It warns smokers that every cigarette 'rots you from the inside out', thus highlighting the damage that smoking does to muscles, bones, teeth and eyes.
AdvertisementProfessor Dame Sally Davies, the chief medical officer, said, "While many were aware of the damage smoking does to the heart and lungs, they were less likely to know about the damage that is done to the rest of the body, which she compared to rotting it from the inside out."
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