South Korean women are increasingly embracing a new cosmetic surgery craze which involves lifting the corners of their mouths into a permanent smile.
The surgery is known as smile 'lipt', a combination of the words lip and lift, and according to the surgeons, it can create 'a pleasant and memorable impression'.
According to The Wall Street Journal, the surgery is more popular among women in their twenties and thirties who work in customer-facing jobs.
The procedure is being marketed by Aone Plastic & Aesthetic Surgery center which has released a promotional video in which it talks about the benefits of such a surgery and says that even men can benefit from the procedure. Says Dr Kwon Taek-keun, a plastic surgeon at the Aone center, "Even when you are looking like your normal self, people keep asking you: 'Why are you frowning?' That's a lot of stress."