Simon Cowell, the 55-year-old actor, underwent hypnotherapy in an effort to quit smoking.
He admitted that he was not able to quit the habit after the therapy. "I tried once to give up smoking, and the first thing I did when I walked out of the hypnotist's was light up a cigarette. I actually wanted one more."
The treatment was not of much help as he had another cigarette in his mouth within moments of leaving the session. Simon was recently hypnotised once more in a dog reality show and he revealed it to be the weirdest feeling.
He said, "That was a very strange sensation. I do start yawning and feeling very light-headed. My last memory was the dog staring at me - and I love dogs - with this really weird look. Then the next thing, the girl is saying, 'Five, four three, two, one, wake up."