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Shopping Equally Addictive as Eating Cake, Find Experts

by Sheela Philomena on  January 6, 2014 at 12:20 PM Lifestyle News   - G J E 4
Shopping and eating cake are equally addictive, as both the actions have the same effect on the brain, find health experts.

Clinical psychologist, Saliha Afridi, told Gulf News that the constant need to make a purchase can turn into an addiction known as compulsive shopping.
 Shopping Equally Addictive as Eating Cake, Find Experts
Shopping Equally Addictive as Eating Cake, Find Experts
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Afridi said that for compulsive shoppers, a chemical known as dopamine is released in the brain every time they make a purchase, which is the same chemical that is released whenever we experience something pleasurable like eating dessert.

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He added that shopping becomes addiction when a person makes shopping their go-to mechanism to escape from problems and avoid addressing the real issue.

Source: ANI
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