Responding to religious complaints, the sandwich shop chain, Pret A Manger, reacted quickly and took a positive step to protect people's religious sentiments, after complaints were received regarding their new product - the 'Virgin Mary' brand of crisps.
The company has acted quickly to withdraw the new "Virgin Mary" brand of crisps from the market.
The firm has a good presence in the UK with about 350 shops and recently had launched a new variety of spicy tomato crisps based on the non-alcoholic version of a Bloody Mary cocktail.
Soon after the launch, there were complaints from Catholic groups who called the brand as a negative reference to Jesus' mother.
To avoid offence the company has decided to withdraw the product.
Responding to the complaints, the company said, "We are extremely sorry that the crisp name that we had selected has offended you. This wasn't our intention. After receiving a number of comments similar to yours, Clive (Pret's CEO) has taken your advice and decided to remove all of the crisps from our shops.We will be donating the unsold crisps to homeless charities that we support across the country."