As the world AIDS day is nearing, why not motivate youngsters about the benefits of using condoms for safe sex devoid of sexually transmitted diseases. A popular condom company, Durex has unveiled a new type of emoji to create awareness about engaging in safe sexual practices.
The new emoji will act as an easier way to communicate with people about the use of condom for safe sex and create awareness about sexually transmitted diseases like AIDS among the young adults.
‘Condoms act as a barrier and protect against sexually transmitted infections like HIV/AIDS.’
A research conducted by the Durex company has found out that more than 80% of 18-25-year-old find it easier to express themselves using emojis when discussing sex and 84% felt more comfortable talking about sex using emojis.
"Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS," said Karen Chisholm, Marketing Director, Durex USA.
The new emoji will be added in the official safe sex emoji submission to the Unicode Consortium on World AIDS Day.
"In light of this research, the Durex brand is asking 1 million people to use and share the hashtag #CondomEmoji to represent their support of the creation of the world's first official safe sex emojis by the Unicode Consortium," he added.
Volker Sydow, Global Director, Durex, said, "Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex. Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual well being."