An ad criticizing presumptive GOP vice-presidential nominee Paul Ryan for his record on abortion, birth control and Planned Parenthood has been released by the Obama campaign.
In the ad, a trio of actresses who have endorsed Obama's re-election bid and spoke at the Democratic convention - Eva Longoria, Scarlett Johansson, and Kerry Washington - attack Republican presidential rival Mitt Romney's record on women's health care issues and reproductive rights.
The ad warned viewers saying: "If you think this election won't affect you and your life, think again."
According to CBS News, with recent polls showing Obama's support among women receding from previous highs, the ad's message could 'pack a timely punch'.
The ad speaks on every major women's health flashpoint, from contraception and abortion to Planned Parenthood funding, rape re-definition, and compulsory ultrasound legislation.
"Mitt Romney is for ending funding to Planned Parenthood," warns Longoria, an outspoken Obama supporter who delivered a primetime speech at the Democratic convention in Charlotte.
"He said he'd overturn Roe v. Wade," reminds Washington.
According to the report, the reminder comes after Romney's comment to the Des Moines Register that abortion legislation is not "part of my agenda".
Johansson, yoking the GOP ticket to congressional Republicans, reminds viewers of House Republicans' attempt to restrict abortion funding to instances involving "forcible rape," explaining: "We have Republicans trying to redefine rape."
"Trying to force women to undergo invasive ultrasounds," chimes in Longoria, referring to legislation pushed by GOP-led legislatures in several states that would require women to submit to an ultrasound procedure before terminating a pregnancy.
As for how viewers can stymie the GOP agenda on women's health, the stars' message in the ad is crystal clear: "Vote for Barack Obama," Johansson said. (ANI)