Medindia

X

Research: How Public Health Organizations Disseminate Information on Twitter Should be Carefully Monitored

by Kathy Jones on  October 28, 2014 at 12:18 AM General Health News   - G J E 4
Social networking site Twitter can be a useful tool for public health organizations but only if carefully monitored, says a new research.
 Research: How Public Health Organizations Disseminate Information on Twitter Should be Carefully Monitored
Research: How Public Health Organizations Disseminate Information on Twitter Should be Carefully Monitored
Advertisement

The study conducted at Brown School at Washington University in St. Louis suggested that public health organizations need to pay close attention to how they disseminate information, and also to the response the campaign gets.

Advertisement
Jenine Harris, PhD, assistant professor at the Brown School, said that twitter reaches groups not widely reached by traditional media and its use was growing in the U.S. and globally.

Harris continued that tweets from reputable sources that include high-quality information tend to spread. Public health organizations, therefore, had a great opportunity to facilitate the spread of high-quality health information to groups not typically reached by traditional media.

Harris said that while the response to the campaign was overwhelmingly negative overall, tweets from local Twitter users were mostly positive and Public health professionals should be aware of these sorts of coordinated responses to controversial topics and recognize that the sentiment expressed may not be that of their local constituency.

The study is published in the Journal of Medical Internet Research.

Source: ANI
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like

Advertisement
View All

More News on: