A new report says that kids will spend the equivalent of 12 days glued to the screens of computers, TVs or game consoles during their summer holidays.
The poll, which included 2,000 British parents, found that the majority of youngsters would be using their array of high-tech gadgets rather than getting out and playing in parks.
The research, commissioned by Galt Toys, also found that one in eight children now own an iPad, with youngsters having an average 581 pounds worth of gadgets in their bedroom.
"There is an increasing digital presence in children's lives these days and technology has become a massive part of their daily routine from a very early age," the Daily Express quoted John McDonnell, managing director of Galt, as saying.
"The results show that there is a very real concern from parents regarding the amount of time their children spend staring at screens and the impact it's having on their moods and lifestyle overall," he added.