Are you wondering what the red equal-sign on Facebook and Twitter stands for? It is a symbol being spread by the Human Rights Campaign, an organization in support of gay marriage that is running a particularly successful social media initiative as the US Supreme Court discusses the issue over the next two days.
In a Facebook, the HRC asked gay marriage supporters to "paint the town red," wearing red in their wardrobe as well on their Facebook pages.
Supporters have also been asked to change profile photos over to the HRC "=" logo, ABC news reports.
According to the report, the campaign has left many on Twitter wondering what changing a profile picture will accomplish.
The HRC initiative has seen a few spin-offs since this morning, with several profile picture explanation posts seeing high numbers of shares, in an attempt to clarify what the red profile pictures stand for, the report added.