A jean company has come up with a pair of scratch-and-sniff raspberry scented jeans for 2012.
A coating of scented micro capsules have been baked into the Montreal company's jeans and when they're scratched, raspberry fragrance is released, Discovery news reported.
As for the scent fading, Naked and Famous said they've washed these jeans five times and they still smell fresh.
The denim by Naked and Famous, who pride themselves on using "only the most unique and rare denim fabrics from Japan", is expected to cost somewhere in the ballpark of 140-240 dollars.
There is no word yet on what other scents might be available.