Rajasthan health department has asked the sisters to urge their brothers to take a pledge to give up tobacco use on the festival of Raksha Bandhan.
Health minister Rajendra Rathore launched the 'Tambaku Mukt- Shapath Yukt' campaign for Raksha Bandhan at the circuit house in Churu on August 12.
"Sisters would tie rakhis on the wrists of their brothers with the message 'Tambaku Mukt, Shapath Yukt' and administer an oath to quit tobacco," said Rathore.
Satyen Chaturvedi, executive director, NGO Rajasthan Voluntary Health Association, said "This campaign would bring in positive results, as the festival is very important in Rajasthan as well as the country. Generally, brothers on this day do not refuse their sisters' demands, so they would certainly fulfill the vow of quitting tobacco."
The health department has declared the last day of every month "tobacco dry day" which has been successfully implemented for the last two months.
A new law has been passed that all new employees of the government should sign an affidavit saying they do not consume tobacco in any form.
Govind Singh, a private firm employee who smokes said, "If my sister asks me to quit tobacco while tying rakhi then I will certainly quit, as she is asking me do so for my good health."
Similarly, Kundanmal Tiwari, a businessman, said, "I have been planning to quit it, but could not succeed, but if my sister asks me then I will certainly quit."