R Rating for Films With Smoking Scenes Could Minimize Impact of Tobacco Use in Teens

by Kathy Jones on  July 10, 2012 at 9:17 PM Lifestyle News
RSS Email Print This Page Comment
Teenagers are indeed influenced by their movie idols smoking on screen and the impact could be minimized by handing out an R rating for films that contain smoking scenes, researchers at Norris Cotton Cancer Center revealed.
 R Rating for Films With Smoking Scenes Could Minimize Impact of Tobacco Use in Teens
R Rating for Films With Smoking Scenes Could Minimize Impact of Tobacco Use in Teens
Advertisement

James Sargent, MD, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center, highlighted that an R rating for any film showing smoking could substantially reduce smoking onset in U.S. adolescents-an effect size similar to making all parents maximally authoritative in their parenting, Sargent said.

Advertisement
"Smoking is a killer. Its connection to cancer, heart attacks, and chronic lung disease is beyond doubt. Kids start to smoke before they're old enough to think about the risks; after starting they rapidly become addicted and then regret it. Hollywood plays a role by making smoking look really good," said Sargent.

"By eliminating smoking in movies marketed to youth, an R rating for smoking would dramatically reduce exposure and lower adolescent smoking by as much as one-fifth," he suggested.

The study enrolled a total 6,522 U.S. adolescents in a longitudinal survey conducted at eight-month intervals. Movie smoking exposure (MSE) was estimated from 532 recent hit movies, categorized into three of the ratings brackets used by the Motion Picture Association of America to rate films by content - G/PG, PG-13, and R.

Median MSE from PG-13 movies was approximately three times higher than median MSE from R-rated films but their relation to smoking was essentially the same. The investigators were able to show that adolescent smoking would be reduced by 18 percent if smoking in PG-13 movies was largely eliminated, all else being equal.

"The equivalent effect of PG-13-rated and R-rated MSE suggests it is the movie smoking that prompts adolescents to smoke, not other characteristics of R-rated movies or adolescents drawn to them," the study concluded.

"We're just asking the movie industry to take smoking as seriously as they take profanity when applying the R rating," commented Sargent, who is also professor of pediatrics at The Geisel School of Medicine at Dartmouth.

"The benefit to society in terms of reduced healthcare costs and higher quality of life is almost incalculable," he added.

Source: ANI
Advertisement

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
Notify me when reply is posted
I agree to the terms and conditions

More News on:

Health Hazards of Smoking Smoking And Cancer Smoking And Tobacco Diet Lifestyle and Heart Disease Bubbles and Brews - Alcohol Facts Smoking Cigarette Smoking - A Silent Killer Chronic Obstructive Pulmonary Disease Raga Therapy for Healing Mind and Body Leriche Syndrome 
Advertisement

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Advertisement

Advertisement
Advertisement

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive