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Prayog: World's First Specialized Yoga Wear Brand Now Available Online

by Dr. Trupti Shirole on  June 22, 2015 at 5:02 AM Alternative Medicine News   - G J E 4
An Indian apparel brand, IKA Yoga Wear, has launched the world's first true yoga wear called 'Prayog'. It has been designed after two years of extensive research and closely consulting yoga teachers, textile engineers and yoga practitioners from 11 nationalities. Prayog's specialty is that the synthetics never touch the skin and garments never compress the body. The manufacturers reported that the yoga suit would be available for the sale from Sunday, June 21, 2015, initially online on www.prayog.com.
 Prayog: World's First Specialized Yoga Wear Brand Now Available Online
Prayog: World's First Specialized Yoga Wear Brand Now Available Online
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Malika Baruah, IKA Yoga Wear co-founder and product head, said, "Today, more than 90% of the market consists of polyester and nylon products that are essentially plastic or PET fabrics which are not at all conducive to the practice of yoga. Prayog will help you focus on yoga practice instead of being distracted or irritated by the clothing."

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Currently, the prices of the yoga suit have been set at Rs.1899 to Rs.3099 for tops and Rs.1899 to Rs.3899 for bottoms, depending on the styles.

Priyanktha Iyengar, co-founder and designer head, said, "Indian yogis traditionally wore natural, unstitched clothes which were neither too tight, nor too loose. We've tried to come as close to those fabrics and designs as possible. It is no coincidence that the world's first specialized yoga wear brand is Indian. Prayog is launching 12 styles this season, four of which will be entirely new to the western yoga world."

Source: IANS
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