Popular Cartoon Characters Could Help Guide Kids Towards Healthier Food Choices

by Kathy Jones on  August 23, 2012 at 6:48 PM Diet & Nutrition News
RSS Email Print This Page Comment bookmark
Font : A-A+

Using stickers of popular cartoon characters could help influence children's dietary habits and make them choose healthier foods according to a new study published in the Archives of Pediatric and Adolescent Medicine.
 Popular Cartoon Characters Could Help Guide Kids Towards Healthier Food Choices
Popular Cartoon Characters Could Help Guide Kids Towards Healthier Food Choices

The study was conducted by researchers at Cornell University. The researchers offered the choice of cookies or apples during lunch to a group of 208 children between 8 and 11 years of age at suburban and rural schools over a period of one week.

The researchers used cartoon stickers featuring Elmo on the apples or cookies on some days and offered them without any stickers on other days. The researchers found that when there was no sticker, more than 91 percent of the children chose cookies compared to less than a quarter who chose apples. But when the cartoon stickers were used on apples, more than 37 percent of the children took the fruit.

"Branding has tremendous potential to promote healthier eating. We tend to associate mascots and characters with junk food, but they can also be used to build excitement around healthy foods. This is a powerful lesson for fast food companies, food activists and people involved in school food service", lead researcher Brian Wansink said.

Source: Medindia

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Height and Weight-Kids Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Top Diet Foods that Make you Fat Top Food for Dieters Selenium - Natural Source Better than Supplements 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive