Celebrities gain more credit for plastic surgery than plastic surgeons themselves. Tweets posted do not provide information about the basic science of plastic surgery, patient safety issues or topics related to reconstructive surgery, says a study.
"Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery, but all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who are not Board-certified plastic surgeons," said lead researcher Olivier Alexandre Branford from The Royal Marsden Hospital, London.
‘Tweets about plastic surgery made by plastic surgeons are only 6 percent, while 70 percent of the tweets were posted by the public.’
AdvertisementThe researchers analyzed 2,900 tweets including the words "plastic surgery" -- and found that only six per cent of tweets about plastic surgery were actually made by plastic surgeons while 70 percent were posted by the public.
While the researchers believe that Twitter "may be the best-suited platform to fulfill the role of public education and engagement," the study reveals that a high percentage (37 percent) of tweets with hashtag "Plastic Surgery" by plastic surgeons were self-promotional.
It also noted that only five percent of tweets included the "Plastic Surgery" hashtag.
The report, published in the Journal Plastic and Reconstructive Surgery, found that 50 percent of the tweets were about celebrity plastic surgery while 44 percent were about aesthetic surgery.
The researchers suggested plastic surgeons to reclaim plastic surgery from the tabloid press, celebrity gossip and cosmetic quackery in the interests of public safety and quality outcomes.