Philips India launched bodygrooming range for men which includes devices for trimming, shaving and grooming.
Philips bodygrooming range helps to get rid of excessive body hair in a painless and skin-friendly manner.
Bollywood actor Arjun Kapoor, brand ambassador launched the Philips Bodygroom series 1000. "I like to change my looks every now and then and confidence to pull off any look is a must," said Kapoor.
The company targets the age group between 15 to 35 years of age. The bodygroom series 1000 is available in three variants with a price range between 1,295 and Rs 1,495.
ADA Ratnam, president of personal health, Philips India, said, "As India is witnessing a style revolution which goes beyond gender divide, Men's grooming products are a key focus area of growth for Philips Personal Health in the country. Consumer spend on grooming for both male and female has taken a leap over the past 5 years and this phenomenon is evident not just in the metros but in tier 2, 3 and even 4 cities."