The Ahmedabad Municipal Corporation (AMC) has introduced a novel concept of rewarding people to use the public toilets to prevent open defecation.
This concept was first implemented in Darechowk in Katmandu in Nepal and had worked well.
"The whole motive of the scheme is to popularize the public toilet. We plan to generate revenue through advertising," said a senior AMC official.
The AMC will implement the scheme in 67 nuisance spots in Ahmedabad with a public toilet. If the scheme is successful, it will be implemented across all public toilets in the city.
Bhavik Joshi, Ahmedabad Municipal Corporation in-charge Health officer, said, "The civic body will identify people who defecate in open and will encourage them to use corporation-run toilets by rewarding them with an incentive of one rupee."
The project will get started by next week, said Joshi.