Sending sexually provocative pictures or messages, also known as sexting, through mobiles phones has taken a firm hold in India with more than 54 percent admitting to sending such messages, a new survey reveals.
While just a quarter of those surveyed in the U.S. admitted sending "sexts," 45 percent of South Africans and 54 percent Indians agreed to doing to same, but Brazil emerged as a clear winner with 64 percent.
For the survey by TIME magazine in its recent "Wireless Issue', researchers polled nearly 5,000 people in eight countries - the the U.S., the UK, China, India, South Korea, South Africa, Indonesia and Brazil.
84 percent of people surveyed said they couldn't go a single day without their mobile device in hand and one in four check their phones every thirty minutes, while one in five check every ten.
"It's hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with our phones," the New York Daily News quoted Time Magazine's Deputy Managing Editor Nancy Gibbs as writing in an article releasing the poll's findings.
The fascination with mobile technology isn't just for the wealthy.
"In many parts of the world, more people have access to a mobile device than to a toilet or running water," Gibbs said.
The survey also found that while more than 9 in 10 Brazilians and Indians agree being constantly connected is "mostly a good thing," only 76 percent of Americans felt the same way.
The survey has been published in TIME's recent "Wireless Issue".