Oprah Winfrey has bought a 10 percent stake in Weight Watchers for about $43.2 million and is joining the weight management company's board. She has joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life.
As a part of this long-term partnership, Winfrey is making a substantial equity investment in the company and bringing her insight to future products and programs.
Advertisement"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for. I believe in the program so much I decided to invest in the company and partner in its evolution," said Oprah Winfrey.
"We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life. Through our conversations, it became clear that there is tremendous alignment between Oprah's intention and our mission. We believe that her remarkable ability to connect and inspire people to realize their full potential is uniquely complementary to our powerful community, extraordinary coaches and proven approach," said Jim Chambers, President and CEO, Weight Watchers International, Inc.
The media star, who for years has struggled publicly with her weight, will receive options to buy another 5 percent of the company. Besides being a board member and an adviser, she has also joined the weight-loss program and will document her experience.
"Weight Watchers and Oprah Winfrey make a powerful combination. Oprah is a force of nature in connecting with people on a very personal level to live inspired lives. This partnership will accelerate our transformation and will meaningfully expand our ability to impact many millions of people worldwide," said Ray Debbane, Chairman of the Board of Directors, Weight Watchers International, Inc.