New Tool To Aid Shoppers And Grocers In Making Healthy Choices Of Food Selection

by Lakshmi Darshini on  July 23, 2015 at 2:23 PM Lifestyle News
RSS Email Print This Page Comment bookmark
Font : A-A+

Can your favourite grocery store help you in choosing the right foods? According to new research findings, a Grocer Retailer Scorecard may be an effective, healthy shopping tool that benefits both grocers and shoppers.
New Tool To Aid Shoppers And Grocers In Making Healthy Choices Of Food Selection
New Tool To Aid Shoppers And Grocers In Making Healthy Choices Of Food Selection

"Grocers can benefit from encouraging healthy shopping practices because they can sell more perishable items like fruits and vegetables rather than tossing them in the dumpster after a few days," says lead researcher Brian Wansink, director of the Food and Brand Lab at Cornell University and author of the new book, Slim by Design: Mindless Eating Solutions for Everyday Life, "The benefit to shoppers is obvious; healthier groceries result in healthier eating!"

Using principles of behavioral economics and psychology, Food and Brand Lab researchers identified 100 changes that grocers could employ to make it easier for shoppers to make healthier food selections used them to create a Grocery Retailer Scorecard.

They then tested the scorecard in a large grocery store chain to see if it could be reliably used by shoppers to rate whether a grocery store is helping them to be healthy or heavy.

The researchers concluded that Grocer Retailer Scorecards can be a reliable way to rate how healthy a grocery store is. A person with no training can confidently use such scorecards to rate their favorite store to determine whether it makes it easier or harder for them to select and purchase healthy foods.

The scorecards can also be used by the grocers themselves to make evidence based healthy changes to their stores that promote healthier purchases.

Source: Eurekalert

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Related Links

More News on:

Oral Health And AIDS AIDS/HIV AIDS/HIV - Epidemiology AIDS/HIV - Clinical Features AIDS/HIV - Health Education AIDS/HIV - Prevention And Transmission AIDS / HIV - Treatment AIDS/HIV- Lab Tests and Faqs AIDS - Initial Theories and Disease Progression AIDS/HIV - Worldwide distribution and Risk of Transmission 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive