New Diet Trend is to Go Gluten-Free

by Kathy Jones on  March 8, 2014 at 4:06 PM Diet & Nutrition News
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A wheat-free diet is favored by celebrities like Victoria Beckham, actress Gwyneth Paltrow and tennis player Novak Djokovic. A lot of commoners seem to be following suit.
 New Diet Trend is to Go Gluten-Free
New Diet Trend is to Go Gluten-Free
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Sales of free-from foods are up 33 percent at online shopping grocery store Asda as gluten, wheat and dairy free diets hit the mainstream, doubling the sales growth of 2013, reports femalefirst.co.uk.

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With 12 million Britishers buying gluten-free products, there is an increase of 120 percent over the past five years.

Experts at Asda have witnessed a change in consumerism where shoppers choose gluten-free products over others as a part of their healthy lifestyle, rather than considering it a medical necessity.

Britishers have been influenced looking at celebrities such as Victoria and Jennifer Aniston, who follow wheat-free and gluten-free diets. In fact, Paltrow is known to ensure that the whole family avoids gluten.

Source: IANS
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