New Back-To-School Campaign Helps Children With Special Needs Become Trend Setters

by Vishnuprasad on  August 19, 2015 at 7:54 PM Child Health News
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Now the fashion world is on an excellent track! Four-year-old Cora Slocum from Martinez, California, who has Down syndrome, is the new trend setter.

This cute girl is featured in a brand new back-to-school campaign from children's footwear retailer Livie & Luca.
New Back-To-School Campaign Helps Children With Special Needs Become Trend Setters
New Back-To-School Campaign Helps Children With Special Needs Become Trend Setters

The new campaign is being run by the company in association with a nonprofit called Changing the Face of Beauty. The non-profit organization is focused on the integration of individuals with disabilities into general advertising and the media.

"It fosters a whole new direction on advertising messages. And the inclusion of people with differences," said Katie Driscoll, president and founder of Changing the Face of Beauty told ABC.

Driscoll, who has a daughter with Down syndrome, adds, "Back to school is such a critical time for kids. It is important to Changing the Face of Beauty that companies see the 13% of kids that happen to be going back to school with a disability."

Kerri Slocum, Cora's mother, said she hopes the campaign will help a lot of children to become famous starts like her daughter.

"If by having her picture out there kind of changes people's minds and perceptions and stereotypes, then I think that's, you know, a good move in the right direction," she said.



Source: Medindia

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