India's food safety watchdog slapped a nationwide ban on Nestle's Maggi noodles in June 2015 after test results showed packets exceeded statutory limits of lead. Five months after the government ban, Maggi noodles is back to shelves in India.
Nestle India said, "We are delighted to announce that your beloved Maggi noodles is back. The roll out has begun today."
‘Five months after the nationwide ban, Maggi noodles is back to shelves in India. Maggi's return comes as people prepare to celebrate Diwali, a time when retail food shopping is at its peak in India.’
In October 2015, Nestle said, "The laboratory tests had found that Maggi noodles were safe to eat." The company later announced it had restarted production of the popular noodles at three plants in India and last week said those had also passed laboratory tests.
Maggi's return comes as Indians prepare to celebrate Diwali, a time when retail food shopping is at its peak in India. Nestle India estimates its run-in with Indian regulators has cost around 3.2 billion rupees ($50 million) and sees Diwali as an ideal time to recoup lost business.
Nestle India chairman Suresh Narayanan said, "The return of Maggi noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us. Nestle has always maintained the product was safe to eat, and has continued to sell it in other countries."
Nestle India stock was up 0.39% on the BSE in late morning trade Monday, November 9, 2015.