The Advertising Standards Authority in Britain has been swamped with complaint letters and emails against the billboards emblazoned with the question 'Want Longer Lasting Sex?' which is deemed "crude" and "completely tasteless".
Headstone Drive Councillor Susan Hall said that the 4m by 12m (13ft by 39ft) orange poster "makes the 18 to 30 package holiday adverts look like nuanced triumphs of understatement".
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"We are no prudes, but there is a difference between adverts which are a little risque - like the Wonderbra commercials - and billboards like these which are just crass," the Telegraph quoted Hall as saying.
"I hope that media owners who take the bookings for these commercials will think twice.
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The Advanced Medical Institute said that no one was available to comment during the holiday period, but in a press release last week it insisted that the 196 London billboards were the start of a national campaign despite complaints.
Ban on 'Longer Lasting Sex' Ads in Aussie Town
Kwinana town council in Western Australia has banned 'longer lasting sex' ads, following numerous complaints last year.
Kwinana town council in Western Australia has banned 'longer lasting sex' ads, following numerous complaints last year.
"We need to be direct in our advertising because we've found men don't respond to the message otherwise," he added.
Sexy Music Videos Banned on TV 'Down Under' to Protect Kids
A Senate committee in Australia has proposed to ban sexy music videos from Saturday morning TV to protect children .
A Senate committee in Australia has proposed to ban sexy music videos from Saturday morning TV to protect children .
"The majority of people who have complained are saying they find the adverts offensive or gratuitous or inappropriate for public display, especially as they think it is unsuitable to be seen by children. One or two said they are near schools," said Director of communications Esra Erkal-Paler.
Source-ANI
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