Scientists have used hit music tunes including those of Elvis Presley, Abba and the Spice Girls to understand the secrets of how memory works.
Researchers have created a fun online game, where fans must identify song clips and compare them by their catchiness, to shed light on why some tunes get stuck in people's head, the BBC reported.
The findings might help understand how the memory process works and eventually it could lead to the treatment for dementia.
Dr Ashley Burgoyne of the University of Amsterdam said that it has already been established that music has the most powerful effect on memory than other memory triggers but the reason behind it is still unclear.
He further explained that there has been some very nice research showing that, if people who are suffering from dementia listen to their favourite music, it can really liven them up, so a better understanding of how the process works and identifying the features of music that seems to lock it in the memory would ultimately help in making better healing clinical decisions.
The game was created and launched with the Museum of Science and Industry in Manchester.