It appears that toddlers' parents prefer to spend more than £500 a year on specialist children's milk, even though ordinary cow's milk is a healthier, inexpensive and easily available option.
Parents seem to be taken up with the marketing of these products which claim that this milk contains all the nutrients needed by toddlers. Some of the milk brands publicize that they contain children iron and omega 3 fatty acids for better growth and development.
A test by a consumer group has also found that some of these popular milk brands contain less calcium and more sugar than cow's milk. Even though some of the milk brands may contain more iron, this can be compensated with diet that contains iron and multivitamins.
A spokesman said: 'A daily recommended serving of most toddler milks doesn't meet the calcium requirements of a one- to three-year-old, unlike a 300ml serving of cow's milk. When so many household budgets are severely squeezed, parents could be saving hundreds of pounds on toddler milks that the Government says are unnecessary. Ministers should make their advice much clearer and introduce guidance on the ingredients of toddler milks, including the level of sugar and calcium.'