A new study reveals that more than 60 percent women avoid visiting expensive salons and choose to colour their hair at home.
The study, commissioned by the Scott Cornwall Colour Restore Hair Infusions Range, found that 76 percent of women notice their hair colour fade within four weeks, yet the majority only visit the hairdressers every three or four months.
"I'm not surprised that so many women are now deciding to colour their hair at home, instead of going to a salon. It's the easier, more affordable option that allows greater freedom of choice," femalefirst.co.uk quoted hair and colour expert Scott Cornwall as saying.
Interestingly, the study also indicates that 59 percent of women who dye their hair at home, are aged between 30 and 50. While they may have a higher disposable income, this group appears to be more confident at dyeing their hair themselves compared to women aged 30 and under.